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Beautycounter

Clean cosmetics brand with an aggressive ingredient ban list. Formulations are consistently safer than mainstream.

A
Recommend

Grade A: Recommend

Meets every core Untoxed criterion. We recommend products across the range.

What the brand gets right

  • Never-List of 2800+ banned ingredients including all parabens, phthalates, SLS, formaldehyde donors
  • EWG VERIFIED across most of the range
  • Transparent fragrance disclosure by ingredient

What to be aware of

  • MLM-style consultant sales structure is off-putting to some buyers
  • Premium priced, no true budget tier