Safer swaps across every category

Lodge 10.25" Cast Iron Skillet

~£25 / $30

The most affordable non-toxic cookware option available. Virtually indestructible, naturally non-stick when seasoned, lasts generations.

Zero PFAS. No coatings. Works on all hob types. The Lodge brand has been making cast iron since 1896.

Solidteknics AUS-ION Carbon Steel Pan

~£85 / $100

Lighter than cast iron, heats faster and more evenly, PFAS-free and made without synthetic coatings.

Australian-made, one-piece construction with no rivets to harbour bacteria. Excellent for high-heat cooking.

All-Clad D3 Stainless Steel Set

~£350 / $400

Tri-ply stainless steel, dishwasher safe, no coatings to degrade, professional grade.

The benchmark for stainless steel cookware. Lifetime warranty. Performs identically after decades of use.

Brita Maxtra+ Filter Jug

~£25 / $30

Reduces chlorine, heavy metals and sediment. A good starting point but does not remove PFAS or fluoride.

Widely available, low upfront cost. Best for reducing taste and basic contaminants in areas with good water quality.

Clearly Filtered Water Pitcher

~£70 / $85

NSF-certified to remove 365 or more contaminants including PFAS, pharmaceuticals and heavy metals.

The best-performing pitcher filter available. NSF certification provides independent verification, unlike most pitchers.

APEC Water ROES-50 Reverse Osmosis System

~£180 / $200

5-stage under-sink RO system removing 99% or more of PFAS, heavy metals, chlorine byproducts and microplastics from tap water.

The most thorough water filtration available at home. Set-and-forget with filter changes every 6 to 12 months.

IKEA 365+ Glass Containers Set

~£15 / $18

Borosilicate glass, BPA-free lids. Note: lids are plastic, so use for cold storage only or transfer before heating.

Excellent value for glass containers. Widely available. Lids are plastic, so keep food away from the lid or replace with silicone alternatives.

Pyrex Simply Store Glass Set

~£35 / $40

Classic, durable, microwave and dishwasher safe. Widely available in most supermarkets and kitchen stores.

The original glass food storage. Tempered glass handles temperature changes well. Lid seal is reliable.

Weck Glass Jars Set

~£45 / $55

German-made, rubber seal only with no plastic contact with food, ideal for meal prep and pantry storage.

Rubber seal and glass-on-glass contact means zero plastic touching your food. Made in Germany since 1900. Beautiful enough to leave on the counter.

Wild Deodorant Starter Kit

~£12 / $15

Aluminium-free, paraben-free, plastic-free packaging. Refillable.

Good performance, very clean formula, refillable case reduces plastic waste. Widely available.

Corpus Naturals Deodorant

~£18 / $22

Certified MADE SAFE, full ingredient transparency, genuinely effective for most activity levels.

One of the few deodorants with third-party MADE SAFE certification. Ingredients fully disclosed.

Nuud Smart Cream

~£22 / $28

Microbiome-friendly, 3 to 7 day protection per application, no baking soda (gentler on sensitive skin).

Works by suppressing odour-causing bacteria rather than blocking sweat. A very small amount per application makes it cost-effective despite the price.

Attitude Super Leaves Shampoo

~£8 / $10

EWG Verified, no parabens, no synthetic fragrance, widely available in health stores and online.

EWG Verified is one of the highest independent standards for personal care. Affordable and effective.

Acure Clarifying Shampoo

~£12 / $15

Clean ingredients, good lathering performance, widely available.

Good performance at a reasonable price point. Clean formulation without unnecessary synthetic ingredients.

Rahua Classic Shampoo

~£36 / $42

High-performance natural formula, genuinely replaces conventional shampoo without compromise.

For those who have tried natural shampoos and been disappointed by performance: this is the one that works. No sulphates, no synthetic fragrance.

IKEA DVALA Organic Cotton Sheets

~£35 / $40

GOTS certified organic cotton, no synthetic finishes.

IKEA's organic cotton line is genuinely GOTS certified. Excellent value for organic bedding. Widely available.

Pact Organic Cotton Percale Sheet Set

~£80 / $95

Certified organic, fair trade, no wrinkle-resist chemical treatments.

Full GOTS certification, fair trade, B-Corp certified company. Good quality percale weave that improves with washing.

Coyuchi Organic Sateen Sheet Set

~£180 / $220

300TC GOTS organic sateen, luxurious feel, full supply chain transparency.

The benchmark for premium organic bedding. Full supply chain transparency from farm to finished product. Becomes softer with every wash.

Ecover Zero Washing Up Liquid

~£3 / $4

Fragrance-free, no optical brighteners, plant-based, widely available in supermarkets.

The most accessible clean cleaning product available. Widely stocked, affordable, effective.

Branch Basics Concentrate

~£35 / $40

One concentrate replaces all household cleaners, EWG Verified, no synthetic fragrance.

One product for everything: laundry, dishes, surfaces, glass. EWG Verified. Reduces the number of products you need to evaluate.

Blueland Cleaning Kit

~£45 / $55

Plastic-free, refillable, full ingredient transparency.

Excellent for reducing plastic waste alongside chemical exposure. Tablet format dissolves in water in your own bottle. All ingredients disclosed.

Iron Flask Wide Mouth Stainless Bottle

~£16 / $18

18/8 food-grade stainless steel, double-wall insulated, no plastic contact with liquid. Comes with 3 lid types.

Best value stainless bottle available. Solid build, keeps drinks cold 24 hours and hot 12 hours. Widely reviewed and trusted.

Klean Kanteen Classic Stainless Bottle

~£28 / $32

Certified 18/8 stainless, no liner, no plastic touching liquid. B-Corp certified company.

The original stainless water bottle brand. Lifetime guarantee, full ingredient transparency, made by a B-Corp. A benchmark product.

Hydro Flask Wide Mouth 32oz

~£42 / $50

Pro-grade TempShield insulation, 18/8 stainless, powder-coated exterior, wide mouth for ice.

The most durable stainless bottle widely available. Drop-tested, dishwasher safe lid, lifetime warranty.

Thermos Funtainer 12oz Kids Bottle

~£18 / $20

Full stainless steel interior, vacuum insulated, leak-proof sports top. Dishwasher safe lid.

The most trusted kids stainless bottle. Keeps drinks cold all school day. No plastic touching liquid. Widely available.

Klean Kanteen Kids Classic

~£24 / $28

Certified 18/8 stainless, no liner, sport cap for easy drinking. Sized for small hands.

Klean Kanteen produces kids bottles with the same zero-compromise materials as their adult range. B-Corp certified.

Pura Kiki Stainless Infant Bottle

~£22 / $26

Designed for infants and toddlers: stainless body, food-grade silicone nipple, no plastic touching milk or food.

The only bottle designed from the ground up for zero infant chemical exposure. Stainless and silicone only. Certified free of BPA, BPS, BPF, phthalates and PVC.

Ecobox Stainless Steel Bento Box

~£22 / $25

Stainless steel interior, 3 compartments, leak-resistant lid, no plastic touching food.

A solid entry-level stainless lunchbox. Keeps food separate, easy to clean, fully dishwasher safe.

LunchBots Bento Cinco

~£35 / $40

Premium 18/8 stainless steel, 5 compartments, leak-proof lid, designed for kids and adults.

The most practical stainless bento available. Five compartments means no food mixing. Simple, no silicone seals to replace.

PlanetBox Rover Complete Kit

~£75 / $85

Aircraft-grade stainless steel, 5 compartments, magnetic closure, includes small dipper containers.

The best-built stainless lunchbox available. Magnetic lid (no plastic clips), multiple compartment sizes, 10-year warranty. School lunchbox that lasts a decade.

OXO Good Grips Stainless Steel Tongs

~£12 / $14

Full stainless steel body, silicone-tipped ends, dishwasher safe. No plastic in contact with hot food.

OXO stainless tongs are the single best value kitchen upgrade. Built to last, grips well, no black plastic. The first thing to bin is your black plastic tongs.

GIR Ultimate Silicone Spatula Set

~£35 / $40 for 3

Food-grade platinum silicone, no filler, heat-resistant to 260C. Seamless design with no crevices to harbour bacteria.

GIR silicone is genuinely different from cheap silicone: no filler material, no off-gassing, no plastic core. The benchmark silicone utensil.

All-Clad Precision Stainless Utensil Set

~£65 / $75

Full 18/10 stainless steel set: ladle, spoon, spatula, slotted spoon. Dishwasher safe, lifetime warranty.

A complete stainless kitchen utensil set that replaces every plastic item in one purchase. All-Clad quality means these are genuinely the last utensils you will buy.

IKEA 365+ Children's Stainless Cutlery Set

~£5 / $6

Stainless steel, sized for small hands, dishwasher safe, no plastic, no coatings.

The easiest, cheapest upgrade. Regular metal cutlery sized for children. Zero risk, available in every IKEA. Replace plastic cutlery the same day.

Avanchy Stainless Steel Suction Bowl and Spoon

~£28 / $32

Stainless steel bowl with food-grade silicone suction base. No plastic touching food. Stays on the highchair tray.

Designed for infants and toddlers. Stainless bowl, silicone base and spoon. No BPA, no melamine, no plastic coating. A complete first-food set.

Elk and Friends Stainless Kids Set

~£45 / $52

Full set: divided plate, bowl, cup and cutlery in 18/8 stainless. Silicone lids included. Gift-boxed.

The most complete non-toxic kids tableware set. Everything in one box. Stainless and silicone only, certified free of BPA, BPS, phthalates, lead and cadmium.

Natural Sea Sponge (pack of 2)

~£8 / $10

Naturally harvested, fully biodegradable, no synthetic fibres, no plastic. Hypoallergenic and gentle on skin.

A real sea sponge lathers better than synthetic alternatives and does not shed microplastics. Lasts 3 to 6 months with proper care.

Organic Cotton Shower Loofah Set

~£14 / $16

GOTS organic cotton, no synthetic fibres, no plastic mesh, machine washable, compostable.

Cotton loofahs are the easiest synthetic-sponge replacement. Wash weekly, replace every 3 months. Zero microplastic shedding.

Konjac Sponge Set (body and face)

~£18 / $22

Made from the konjac plant root: naturally alkaline, gently exfoliating, biodegradable. Separate face and body sponges.

Konjac sponges are genuinely superior to synthetic alternatives for skin texture. Fully compostable, no plastic, no synthetic fibres. The best natural scrubbing option for face use.

Wax Wraps UK Beeswax Wraps (set of 3)

~£10 / $12

Organic cotton infused with beeswax, tree resin and coconut oil. Moulds to containers with hand warmth. Fully compostable.

The most accessible beeswax wrap brand. Three sizes cover most everyday uses: sandwiches, cheese, bowls. Lasts up to a year with gentle washing.

Bee's Wrap Assorted Set (set of 3)

~£18 / $22

The original beeswax wrap brand. GOTS organic cotton, beeswax, organic coconut oil, tree resin. Dishwasher-safe alternative to cling film.

The category leader for beeswax wraps. GOTS-certified cotton, B-Corp certified company, made in the US. A genuinely premium, well-tested product.

Stasher Silicone Bags (stand-up pack of 4)

~£50 / $58

Platinum food-grade silicone, no filler, freezer and dishwasher safe, airtight seal. Replaces zip-lock bags permanently.

Stasher is the only silicone bag certified free of BPA, BPS, lead, latex and phthalates. Buy once, use forever. The most versatile plastic-free food storage upgrade.

Bamkiki Bamboo Toothbrush (4-pack)

~£6 / $7

FSC-certified bamboo handle, BPA-free soft bristles, biodegradable packaging. Direct replacement for plastic toothbrushes.

A 4-pack costs the same as one conventional toothbrush and removes the daily plastic contact from your oral care routine entirely.

David's Natural Toothpaste

~£10 / $12

No SLS, no artificial sweeteners, no triclosan, no fluoride controversy. Recyclable metal tube. Whitens effectively.

David's is the best-performing natural toothpaste available. Actually cleans well, no aftertaste, no artificial flavours. The most consistent natural brand.

Risewell Hydroxyapatite Toothpaste

~£16 / $18

Nano-hydroxyapatite instead of fluoride: clinically shown to remineralise enamel. No SLS, no triclosan, no artificial flavours.

Hydroxyapatite is the same mineral that makes up tooth enamel. A meaningful alternative to fluoride for those who prefer it, backed by clinical research.

Full Circle Bubble Up Dish Brush

~£8 / $9

Recycled plastic-free handle, plant-based bristles, replaceable head. No microfibre synthetic sponge.

The easiest sponge replacement. A brush does not harbour bacteria the same way a sponge does, lasts longer, and does not shed synthetic fibres into your dishwater.

Redecker Wooden Dish Brush Set

~£18 / $22

FSC-certified wood handle, natural tampico fibre bristles, compostable, no plastic components.

Redecker is the benchmark natural cleaning brush brand. German-made, fully plastic-free, bristles last for months. A complete set replaces the sponge and bottle brush in one.

Andrée Jardin Heritage Brush Set

~£38 / $45

Handmade French beechwood brushes, natural plant-fibre bristles, kitchen and dish brush included. Designed to last 5 or more years.

Made in France using traditional craftwork. These are brushes you keep for years, not months. Zero plastic, zero synthetic fibres, and they look exceptional on any kitchen counter.

Philips Warm Glow LED 2200-2700K

~£5 / $6 per bulb

Dims to warmer colour temperature: better than standard LEDs for evening use without the full switch to incandescent.

If you cannot switch all bulbs immediately, Warm Glow LEDs that shift to 2200K at low dim levels are a meaningful improvement over standard LEDs.

GE Reveal Incandescent Bulbs

~£8 / $10 for 4-pack

Full-spectrum incandescent with infrared output and no blue spike. The ideal bedroom and living room replacement for LEDs.

Standard incandescent bulbs. Full spectrum, infrared output, warm 2700K. The best option for evening lighting in rooms where you wind down.

Mito Red Light MitoPRO 300

~£200 / $240

Red and near-infrared panel (630nm and 850nm), 10 to 15 minutes daily therapy, well-reviewed photobiomodulation device.

For those interested in the photobiomodulation benefits of red and near-infrared light. Research-backed wavelengths, good build quality.