Oral care
Colgate
Mass-market toothpaste. Most products contain SLS, artificial sweeteners and synthetic flavor.
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Avoid most products
Grade D: Avoid most products
Our editorial review found concerns across much of the range. Check the dated sources and each current product label.
What the brand gets right
- Fluoride formulations have extensive clinical backing
- Cavity Protection line is simpler than most
What to be aware of
- Many formulations reviewed listed SLS; people with recurrent mouth irritation may prefer an SLS-free option
- Saccharin and synthetic flavor
- Whitening formulas vary, so check the current exact ingredient list
Assessment sources
This grade is an editorial assessment of published product and ingredient information, not a laboratory test. Product formulas can change after the review date.
- Colgate product and ingredient information (accessed 2026-04)