All brand scorecards
Oral care
Colgate
Mass-market toothpaste. Most products contain SLS, artificial sweeteners and synthetic flavour.
D
Avoid most products
Grade D: Avoid most products
Default products contain flagged ingredients. Alternatives exist at similar price points.
What the brand gets right
- Fluoride formulations have extensive clinical backing
- Cavity Protection line is simpler than most
What to be aware of
- SLS across most formulations (canker sore trigger)
- Saccharin and synthetic flavour
- Some whitening lines contain triclosan-adjacent agents