All brand scorecards
Oral care
Crest
Procter and Gamble toothpaste. Heavy artificial sweeteners and synthetic flavours across the range.
D
Avoid most products
Grade D: Avoid most products
Default products contain flagged ingredients. Alternatives exist at similar price points.
What the brand gets right
- Extensive clinical backing for cavity protection
What to be aware of
- SLS across most formulations
- Artificial dyes in whitening and kids lines
- Microbeads removed but some formulations still contain abrasive plastic-derived ingredients