Oral care
Crest
Procter and Gamble toothpaste. Heavy artificial sweeteners and synthetic flavors across the range.
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Avoid most products
Grade D: Avoid most products
Our editorial review found concerns across much of the range. Check the dated sources and each current product label.
What the brand gets right
- Extensive clinical backing for cavity protection
What to be aware of
- SLS across most formulations
- Artificial dyes in whitening and kids lines
- Abrasive and color ingredients vary by formulation
Assessment sources
This grade is an editorial assessment of published product and ingredient information, not a laboratory test. Product formulas can change after the review date.
- Crest product and ingredient information (accessed 2026-04)