All brand scorecards
DeodorantShampoo and hair careBath and showerPersonal care
Dove
Unilever mass-market brand. Some aluminium-free options exist but the core range contains fragrance and flagged ingredients.
D
Avoid most products
Grade D: Avoid most products
Default products contain flagged ingredients. Alternatives exist at similar price points.
What the brand gets right
- Dermatologist-tested claims
- Fragrance-free sensitive lines are better than their scented equivalents
What to be aware of
- Most products contain undisclosed fragrance
- Aluminium in antiperspirant ranges
- Parabens and phenoxyethanol in various body wash and lotion lines
Better-rated alternatives
Corpus Naturals
ANatural deodorants with full ingredient disclosure. Aluminium-free, paraben-free, phthalate-free.
Wild
BRefillable deodorant in recyclable cases. Clean formulations, though fragrance disclosure is partial.
Schmidt’s
BNatural deodorant brand owned by Unilever. Clean baseline, some essential-oil sensitivities.