All brand scorecards
Shampoo and hair carePersonal care
Herbal Essences
Procter and Gamble brand marketed as natural. Most SKUs contain undisclosed fragrance and synthetic preservatives.
D
Avoid most products
Grade D: Avoid most products
Default products contain flagged ingredients. Alternatives exist at similar price points.
What the brand gets right
- Sulfate-free "bio:renew" lines exist
What to be aware of
- Heavy fragrance is the brand identity, disclosure is minimal
- Most products contain parabens or paraben alternatives