Shampoo and hair carePersonal care
Herbal Essences
Procter and Gamble brand marketed as natural. Most SKUs contain undisclosed fragrance and synthetic preservatives.
Find a swap for Herbal EssencesD
Avoid most products
Grade D: Avoid most products
Our editorial review found concerns across much of the range. Check the dated sources and each current product label.
What the brand gets right
- Sulfate-free "bio:renew" lines exist
What to be aware of
- Heavy fragrance is the brand identity, disclosure is minimal
- Most products contain parabens or paraben alternatives
Assessment sources
This grade is an editorial assessment of published product and ingredient information, not a laboratory test. Product formulas can change after the review date.
- Herbal Essences product and ingredient information (accessed 2026-04)