All brand scorecards
Oral care
Sensodyne
GSK sensitive-teeth formulations. Clinically effective for sensitivity but contains SLS and artificial flavour in most lines.
C
Mixed
Grade C: Mixed
Some clean products, some concerning. Read labels carefully and pick specific SKUs.
What the brand gets right
- Clinical data for potassium nitrate sensitivity reduction is strong
What to be aware of
- SLS in most lines
- Some formulations use cocamidopropyl betaine which has been flagged as an allergen