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Tom’s of Maine
Legacy natural brand owned by Colgate-Palmolive. Better than conventional but formulations have slipped over time.
B
Good with caveats
Grade B: Good with caveats
Most products are clean. A few items or ingredients worth reading the label for.
What the brand gets right
- Aluminium-free deodorant, fluoride-optional toothpaste
- Most products paraben-free and phthalate-free
What to be aware of
- Ingredients have shifted over the years, read current labels
- "Natural flavour" is not always broken down