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DeodorantOral carePersonal care

Tom’s of Maine

Legacy natural brand owned by Colgate-Palmolive. Better than conventional but formulations have slipped over time.

B
Good with caveats

Grade B: Good with caveats

Most products are clean. A few items or ingredients worth reading the label for.

What the brand gets right

  • Aluminum-free deodorant, fluoride-optional toothpaste
  • Most products paraben-free and phthalate-free

What to be aware of

  • Ingredients have shifted over the years, read current labels
  • "Natural flavor" is not always broken down

Assessment sources

This grade is an editorial assessment of published product and ingredient information, not a laboratory test. Product formulas can change after the review date.

No claim-specific source record is available for this scorecard. Treat the grade as an editorial view and verify the current product label.