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All chemicals
UV-reactive chemical coatings

Optical Brighteners

Fluorescent whitening agents, OBAs, FWAs

What is it?

Optical brighteners are synthetic chemicals added to laundry detergents, paper, some cosmetics and certain fabrics to absorb ultraviolet light and re-emit it as visible blue-white light, creating the illusion of a brighter, whiter appearance. They are not rinsed out: they remain deposited on fabric and skin. Because they are UV-reactive, they are active whenever clothing is exposed to sunlight. They are poorly biodegradable, accumulating in aquatic ecosystems, and studies have shown they can penetrate skin and cause sensitisation reactions.

What it does to your body

Skin sensitisation

Classified as a moderate skin sensitiser; linked to contact dermatitis particularly in people with eczema or sensitive skin who use conventional laundry products.

Endocrine disruption potential

Some optical brightening agents show oestrogenic activity in cell-based studies at higher concentrations, though human evidence is limited.

Environmental accumulation

Resistant to biodegradation, OBAs accumulate in fish tissue and aquatic sediment downstream of populated areas, affecting aquatic ecosystems.

Mutagenicity concerns

Certain stilbene-type optical brighteners show mutagenic activity in the Ames test, a standard assay for genotoxic potential.

Neonatal concern

Continuous skin contact from nappies and baby clothing laundered with optical brighteners raises particular concern for infant skin permeability and absorption.

How widespread is the problem?

Optical brighteners are found in the majority of mainstream laundry detergents globally. Because they are not rinsed out, virtually anyone using mainstream detergents carries them on their skin daily. They are routinely detected in river water and aquatic organisms downstream of populated areas.

Where it hides in your home

Mainstream laundry detergent (most conventional brands)
Laundryhigh
Fabric softener (some brands)
Laundrymedium
Some dishwasher tablets
Kitchenlow
Paper products: tissues, toilet paper, some food packaging
Generallow
Some whitening toothpastes and oral care products
Bathroomlow

Key research

Clearance time
Unknown: deposited on skin continuously

Unlike most chemicals that you ingest or inhale, optical brighteners are deposited directly onto fabric against your skin with every wash. As long as you continue using detergents containing them, exposure is continuous. Switching to optical-brightener-free detergents is the complete solution.

What to do

Do firstSwitch to detergents labelled free of optical brighteners, fluorescent whitening agents or FWAs
Do firstLook for Seventh Generation Free and Clear, ECOS Free and Clear, or any detergent certified by EWG or MADE SAFE
Next stepFor whites, use oxygen bleach (sodium percarbonate) rather than optical brighteners to achieve brightness
Next stepChoose unbleached natural fibre nappies and baby clothing to minimise infant skin contact