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Chemicals in personal care products

The average person applies over 150 chemicals to their skin before leaving the house. Here is what to avoid and what to use instead.

The daily exposure

Before leaving the house each morning, the average person applies shampoo, conditioner, body wash, deodorant, moisturiser, sunscreen and makeup. Research estimates that adds up to over 150 distinct chemicals applied to the skin daily.

The skin is not an impermeable barrier. Studies estimate it can absorb up to 60% of topical chemicals directly into the bloodstream, depending on the formulation, body location, and chemical properties. This makes leave-on products like moisturiser, deodorant and sunscreen significantly higher risk than rinse-off products like shampoo and body wash.

The US cosmetics regulatory framework under the FDA does not require pre-market safety testing for most ingredients. The EU has banned or restricted over 1,400 chemicals from cosmetics. The US has restricted approximately 11.

The worst offenders

Parabens

Preservatives that mimic oestrogen. Found in approximately 90% of personal care products.

Phthalates

Used as fragrance carriers. Endocrine disruptors. Hidden inside the ingredient listing as "fragrance".

Sodium Lauryl Sulfate (SLS)

Disrupts the skin barrier, causes irritation and enhances the penetration of other chemicals.

Synthetic fragrance

Up to 3,000 individual chemicals can be hidden under a single "fragrance" listing. The biggest loophole in cosmetics regulation.

Oxybenzone

Chemical sunscreen UV filter. Linked to hormone disruption and coral reef damage.

Triclosan

Linked to antibiotic resistance and thyroid disruption. FDA banned it in hand soaps but it persists in some other products.

Formaldehyde releasers

Preservatives including DMDM hydantoin and quaternium-15 that slowly release formaldehyde over time.

PEGs (polyethylene glycols)

Penetration enhancers that carry other chemicals deeper into skin. Also often contaminated with 1,4-dioxane.

How to read a label

Ingredients on personal care products are listed using the INCI system (International Nomenclature Cosmetic Ingredients). Ingredients are listed in order of concentration from highest to lowest, down to 1%. Below 1%, order is not required to reflect concentration.

The single most important loophole: the word "fragrance" or "parfum" on a label is treated as a trade secret in the US. It can conceal dozens or hundreds of individual chemicals including phthalates, synthetic musks and allergens, none of which are required to be disclosed individually.

Five ingredients that should make you put a product back on the shelf:

  1. Fragrance / parfum (unless labelled as derived from essential oils with full disclosure)
  2. Any paraben (methylparaben, propylparaben, butylparaben)
  3. DMDM hydantoin or quaternium-15 (formaldehyde releasers)
  4. Oxybenzone or octinoxate in sunscreen
  5. PEG followed by any number (e.g. PEG-100 stearate)

The EWG Skin Deep database rates over 90,000 products and ingredients. Search any product before buying.

ewg.org/skindeep

Category swaps

Deodorant
Sunscreen (mineral only)
Body wash
Moisturiser
Toothpaste

"Parabens have been detected in human breast tissue and are associated with disruption of normal hormone signalling."

Environmental Health Perspectives – ehp.niehs.nih.gov

Do not panic

Start with the products you leave on your skin longest: moisturiser, deodorant and sunscreen. Replacing these three has the highest impact because they are absorbed continuously throughout the day. Rinse-off products like shampoo are lower priority and can be swapped later.

Priority swaps

Replace your moisturiser with a paraben-free, fragrance-free option
Switch to a mineral sunscreen (zinc oxide or titanium dioxide only)
Choose a fragrance-free deodorant
Use EWG Skin Deep to check any product before buying
Avoid anything listing "fragrance" or "parfum" in the ingredients
150+

Chemicals applied to skin before leaving the house each morning, on average. Leave-on products carry the highest absorption risk.

Product recommendations

SunscreenMid-range

Badger Sport Mineral Sunscreen SPF 40

Zinc oxide only. EWG verified. Water resistant. No oxybenzone or octinoxate.

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DeodorantBudget

Native Deodorant (Fragrance Free)

No aluminium, parabens or phthalates. Fragrance-free option available. Works for most people.

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MoisturiserMid-range

Weleda Skin Food (original)

Clean ingredient list. Plant-based oils. Free from synthetic fragrances and parabens.

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Body washBudget

Dr Bronner's Pure Castile Soap

USDA organic certified. Biodegradable. No synthetic fragrances or preservatives.

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ShampooBudget

Puracy Natural Shampoo

Sulphate free, paraben free, fragrance from essential oils. Effective for most hair types.

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ToothpasteMid-range

David's Premium Natural Toothpaste

No fluoride controversy if preferred, no SLS, recyclable metal tube. Clean formulation.

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