Chemicals in personal care products
The average person applies over 150 chemicals to their skin before leaving the house. Here is what to avoid and what to use instead.
The daily exposure
Before leaving the house each morning, the average person applies shampoo, conditioner, body wash, deodorant, moisturiser, sunscreen and makeup. Research estimates that adds up to over 150 distinct chemicals applied to the skin daily.
The skin is not an impermeable barrier. Studies estimate it can absorb up to 60% of topical chemicals directly into the bloodstream, depending on the formulation, body location, and chemical properties. This makes leave-on products like moisturiser, deodorant and sunscreen significantly higher risk than rinse-off products like shampoo and body wash.
The US cosmetics regulatory framework under the FDA does not require pre-market safety testing for most ingredients. The EU has banned or restricted over 1,400 chemicals from cosmetics. The US has restricted approximately 11.
The worst offenders
Parabens
Preservatives that mimic oestrogen. Found in approximately 90% of personal care products.
Phthalates
Used as fragrance carriers. Endocrine disruptors. Hidden inside the ingredient listing as "fragrance".
Sodium Lauryl Sulfate (SLS)
Disrupts the skin barrier, causes irritation and enhances the penetration of other chemicals.
Synthetic fragrance
Up to 3,000 individual chemicals can be hidden under a single "fragrance" listing. The biggest loophole in cosmetics regulation.
Oxybenzone
Chemical sunscreen UV filter. Linked to hormone disruption and coral reef damage.
Triclosan
Linked to antibiotic resistance and thyroid disruption. FDA banned it in hand soaps but it persists in some other products.
Formaldehyde releasers
Preservatives including DMDM hydantoin and quaternium-15 that slowly release formaldehyde over time.
PEGs (polyethylene glycols)
Penetration enhancers that carry other chemicals deeper into skin. Also often contaminated with 1,4-dioxane.
How to read a label
Ingredients on personal care products are listed using the INCI system (International Nomenclature Cosmetic Ingredients). Ingredients are listed in order of concentration from highest to lowest, down to 1%. Below 1%, order is not required to reflect concentration.
The single most important loophole: the word "fragrance" or "parfum" on a label is treated as a trade secret in the US. It can conceal dozens or hundreds of individual chemicals including phthalates, synthetic musks and allergens, none of which are required to be disclosed individually.
Five ingredients that should make you put a product back on the shelf:
- Fragrance / parfum (unless labelled as derived from essential oils with full disclosure)
- Any paraben (methylparaben, propylparaben, butylparaben)
- DMDM hydantoin or quaternium-15 (formaldehyde releasers)
- Oxybenzone or octinoxate in sunscreen
- PEG followed by any number (e.g. PEG-100 stearate)
The EWG Skin Deep database rates over 90,000 products and ingredients. Search any product before buying.
ewg.org/skindeepCategory swaps
"Parabens have been detected in human breast tissue and are associated with disruption of normal hormone signalling."
Environmental Health Perspectives – ehp.niehs.nih.gov
Do not panic
Start with the products you leave on your skin longest: moisturiser, deodorant and sunscreen. Replacing these three has the highest impact because they are absorbed continuously throughout the day. Rinse-off products like shampoo are lower priority and can be swapped later.
Priority swaps
Chemicals applied to skin before leaving the house each morning, on average. Leave-on products carry the highest absorption risk.
Product recommendations
Badger Sport Mineral Sunscreen SPF 40
Zinc oxide only. EWG verified. Water resistant. No oxybenzone or octinoxate.
View productNative Deodorant (Fragrance Free)
No aluminium, parabens or phthalates. Fragrance-free option available. Works for most people.
View productWeleda Skin Food (original)
Clean ingredient list. Plant-based oils. Free from synthetic fragrances and parabens.
View productDr Bronner's Pure Castile Soap
USDA organic certified. Biodegradable. No synthetic fragrances or preservatives.
View productPuracy Natural Shampoo
Sulphate free, paraben free, fragrance from essential oils. Effective for most hair types.
View productDavid's Premium Natural Toothpaste
No fluoride controversy if preferred, no SLS, recyclable metal tube. Clean formulation.
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